Mini Squawk: Tom Firth, MD & Partner, M&C Saatchi

Last week Suki and Tom caught up about this turbulent year.

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Tom talks about looking forward to this year’s Christmas holidays and feeling positively optimistic as to where the agency find themselves at the end of a tough year for everyone.

M&C Saatchi were already rebuilding when the pandemic happened - things back in March looked scary however it's managed to turn into an incredibly positive year with the team picking up new clients and momentum really picking up. There’s been new initiatives and experiences within the agency that has helped to really enhance the culture. Looking back on the year they'll be pleased with what they’ve achieved! 

Partnerships with their clients has enabled them to create great work. Tom discusses that although the pandemic as created pressures and challenges, it’s re-established the bond between client and agency – with clients appreciating the value agencies bring with problem solving capabilities in what have been difficult times. 

See more from M&C Saatchi here

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.