Lexus - The Power of Two

Digitas UK brings together two generations of outstanding athletes in a new film for Lexus, The Power of Two

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Up-and-coming sprinter and aspiring Olympian Alex Haydock-Wilson meets Seb Coe, Olympic gold medalist and president of World Athletics, for a candid chat covering everything from girls and music to reaching one's potential.


Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands. The future lies in combining the memorability of brand thinking with the empathy of design thinking. We believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content. We have a different way of working to most agencies. Casting is a strategic deliverable and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.