Is in-home the new out-of-home?

Suki was joined by Caffé Nero’s Marketing Director, Marcus Denison-Smith; and isobel’s Managing Partner, Jamie Williams

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The last decade has seen the rise of ‘café culture’ with an increase in food on the go and out of home dining. As Covid has hit, how have consumer behaviours changed and how have brands responded. Marcus and Jamie discuss what the pandemic has taught us about brand experience and how food and beverage brands are finding new ways to deliver for their customers. 

Discussion points include: 

• How Nero, as one of the UK’s largest coffee chains has embraced digital transformation to help reimagine the customer experience.

• Social eating and drinking has always connected communities. How have brands adapted to the new customer landscape and consumption behaviours?

• Will the rise in at-home consumption last beyond the pandemic and what innovation has this inspired?

• What media strategies can brands moving into DTC delivery adopt to connect with their customers?

See more from creative agency isobel here on our website. 

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