innocent 'Little Drinks, Big Dreams'

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innocent may only be known for making little drinks, but they’ve also got some big dreams to make the world a better place. This campaign launches their new positioning ‘Little Drinks, Big Dreams’, which is all about inspiring their drinkers to join them in improving the health of the planet.

To launch, we’ve made a cheerily ironic song about how we’re all messing up the planet, and how we need to go about fixing it. Accompanying posters let people know everything innocent are doing to make the world a healthier, happier place.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.