Infotagion: Find the truth. Isolate the lies.
HOW DO YOU STOP THE SPREAD OF MISINFORMATION?
Fake news spreads faster and more easily today through the internet, social media and instant messaging. This became prevalent during the Covid-19 outbreak. We partnered with Infotagion to create a myth-busting campaign encouraging use of their independent fact checking, service. This campaign aimed to change the way people see the sharing of stories and ‘advice’ about coronavirus. We reframed it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.