IKEA 'Fortune Favours the Frugal'

IKEA’s new campaign encourages us to think differently about the sustainable benefits of living life more thriftily, using less energy and wasting less food. Because who said the F word was bad?!

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Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.