IAMS - NOSEiD

10 million pets go missing every year in the US, that's 27,000 pets a day. Our latest work with IAMS, 'NOSEiD' allows pet owners to scan a dog's nose which is as unique as a human fingerprint so if they ever go missing, all it takes is a quick scan to help get them home.

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We developed a revolutionary new app, in partnership with Mars Petcare brand IAMS, which uses cutting-edge technology to enable pet owners to track down their lost pets. The NOSEiD app uses first of its kind nose-scanning tech to help identify lost dogs by their nose print using just a mobile phone.  

Our research team was inspired by the fact that each dog’s nose is as unique as a human fingerprint, and so they trained a machine learning model to recognise and recall the noses of individual dogs and placed this technology in the average smartphone.   

NOSEiD is being rolled out in beta right now and is available in the Google Play and Apple App Store.

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