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Latest Dunelm campaign, launched in Q4 2020

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Commenting on the creative development of the campaign, Bronwyn Sweeney at MullenLowe in London said: “A lot has changed since our last Dunelm campaign. Times are tough and home is more important than ever. There’s so much love for this brand so me and my work wife Loren wanted to make something that reflected the stories people were sharing online.

“The fact that our ad opens with a woman taking her bra off after a long day shows how Dunelm aren’t afraid to tell it like it is and also means that me and Loren have peaked for 2020. We may not know what the world will look like in 2021, but we can’t wait to tell more home stories.”

MullenLowe Group

We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.