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Latest Dunelm campaign, launched in Q4 2020

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Commenting on the creative development of the campaign, Bronwyn Sweeney at MullenLowe in London said: “A lot has changed since our last Dunelm campaign. Times are tough and home is more important than ever. There’s so much love for this brand so me and my work wife Loren wanted to make something that reflected the stories people were sharing online.

“The fact that our ad opens with a woman taking her bra off after a long day shows how Dunelm aren’t afraid to tell it like it is and also means that me and Loren have peaked for 2020. We may not know what the world will look like in 2021, but we can’t wait to tell more home stories.”

MullenLowe Group UK

We work with some of the world's most innovative marketers; clients who think like challengers. And so do we. Our integrated approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel. We are part of a global network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.