Health and safety: the new reality

Helen Normoyle, Marketing Director, Boots’ UK; and Liz Boulter, Head of Strategy at Health Unlimited

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As countries relax lockdown laws and commercial businesses are reopening, consumers are still cautious. Across the world 66% of people say they’ll continue to avoid busy places. Beyond mandated hygiene and social distancing measures, 50% of people want regular testing for all and 43% want mandatory facemasks – reports Kantar. 
 
Health and safety has become the number one concern for consumers and business, and, healthcare has stepped up to respond to changing needs and behaviours. The category has had to pivot and innovate (think digital healthcare for one) and move at the speed of sound. Inspiring us all to think differently to accelerate growth. 
 
Suki teamed up with Boots’ UK Marketing Director Helen Normoyle and Liz Boulter, Head of Strategy at Health Unlimited, to discuss how the pandemic has changed attitudes and behaviours, and consumers changing relationships with healthcare brands.

The discussion focused on: 

• New consumer attitudes, behaviours and purchasing habits  
• What behavioural changes will continue in years after the pandemic? 
• How healthcare brands will maintain momentum gained as a trusted and essential service?
• Continued brand innovation driven by changing behaviours 
• Insights from the rise in virtual care and consultations  
• How will the healthcare industry respond to a second wave?

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