Greenies - Stick

'Dogs don’t always know what’s good for them' in our latest work with Greenies we highlight the funny and messy reality of life with a dog.

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 Building on the success of Greenies first Christmas campaign, we continued to build equity behind our brand platform ‘dogs don’t know what’s good for them’ by highlighting the funny and messy reality of life with a dog.

The challenge was to create strong “always-on” copy that would drive fame & sales for Greenies throughout the year.  

 We brought this idea to life in Stick, our 15” live-action TVC, directed by Tim McNaughton of The Bobbsey Twins. The whole shoot was conducted & produced remotely during lockdown across three timezones.

 Alongside TV activity, the campaign will run across OLV & FEP.


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