Ginsters 'From the home of great pasties'
Ginsters returns to TV screens for the first time in 5 years in new mass market £1 million TV ad created by Red Brick Road.
Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, 30 second ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty.
It will roll out across TV channels, including the ITV network, Channel 5 and Sky, in a month-long campaign from 1st October and will reach 18.3 million households. 68% of adults are expected to see the advert at least once.