Generali "Red"

What better way to launch Generali's first ever global brand campaign (in their 189 year history), than via their 155,000 agents? They are the human faces of the company. And crucially, it's them that make Generali different from the Big Blue insurance competition.

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dentsu mcgarrybowen London

dentsu mcgarrybowen London is a creative communications agency based in London, operating as a global creative hub within the Dentsu Aegis Network. We believe big organising ideas have capacity to drive everything a brand does; from what it says, how it behaves, and where it appears to the utility and experiences it provides. Our approach to the challenges our clients face is fluid and flexible. No one size fits all, but instead bespoke teams are built around our clients and their needs from across our broad church of network expertise, who swarm together around client problems, as one seamless team.