GambleAware: Bet Regret

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HOW DO YOU TARGET A HARD-TO-REACH AUDIENCE?

We created a safe gambling integrated campaign ‘Bet Regret’ for charity GambleAware to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet.

M&C Saatchi

MAKE CHANGE For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team. Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

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