Flight of the Conchords’ Rhys Darby scales mountains and dodges grumpy seals in new Xero campaign.

Xero, the global small business platform, is reminding small firms about keeping their business on track and how its products can help them to control and master their finances online, with the second instalment of its campaign featuring Flight of the Conchords’ comedian Rhys Darby.

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31th August 2021, UK: Xero, the global small business platform, is reminding small firms about keeping their business on track and how its products can help them to control and master their finances online, with the second instalment of its campaign featuring Flight of the Conchords’ comedian Rhys Darby.

The campaign, created by Engine Creative, breaks across TV, radio and OOH on

30th August. The strategy follows on from the initial campaign, built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business, reflecting the concept that ‘healthy business is beautiful business’.

The 30-second TV spot features Rhys Darby comparing running a business to climbing a mountain, which then turns into an active volcano with burning lava. Rhys dodges the volcano and emerges unscathed with a mobile phone displaying the Xero smartphone app, showing how much easier it is to manage business finances when you have Xero accounting software in your hand and on your side. Rhys is then seen whizzing down a mountain, on a bicycle that transforms into a time-travelling motorbike, all the while keeping a grip on his business finances.

The radio spot sees Rhys talking about how completing a VAT return online with Xero will feel less like treading water surrounded by grumpy seals and more like relaxing while bathing in a rainforest surrounded by birds of paradise.

The creative also features pimped-up golf carts and boxing gorillas, with these epic analogies dramatizing the impact of Xero on small businesses.

John Coldicutt, Xero Marketing Director, UK & EMEA said: "Many small businesses will be finding ways they can not only survive, but also thrive in the coming months. These businesses are the lifeblood of the economy, so post-pandemic recovery will depend on it. Using Xero to take control, and master the inner workings of their business will be crucial to this, which is why the Healthy Business proposition created with ENGINE is such a perfect fit for our brand."

CREDITS

Executive Creative Director

Billy Faithfull

Creative Director

Steve Hawthorne

Creative

Jack Tibbs

Creative

Michael Arthey

Design

Paul Kennelly 

James Blakeborough

Matt Fenn, Chief Design Officer

Account Management

Louise Hayward, Client MD

Eve Bui, Business Director

Dom Kocur, Account Manager

Agency Producer

Bradley Woodus, Production Director

Henry Davies, Assistant Producer

Project Management

Austin Vernon, Integrated Project Director

Liz Boothby, Integrated Project Director

Strategy

Gen Kobayashi, Chief Strategy Officer

Nicola Dyball, Strategy Director 

Alpesh Patel, Senior Strategist

Photographer

 

Director/ Production Co 

Benji Weinstein / Smuggler

Producer

Barty Dearden

Editor

Aaron Dark @ Saints Editorial

Post Production

Untold Studios

Sound Design

Tony Rapaccioli @ Wave

VFX - Executive Creative Director

Neil Davies

Executive Post Producer

Ian Berry

Post Producer

Ellie Joseph

Post Production Assistant

Jordan Malonga

VFX Supervisor

Alex Gabucci

VFX Lead

Sebastian Caldwell

VFX Artists

Cindy Libbrecht

Clara Malleviale

David Ince
Florent Sanglard

Greta Kossowska

Lee Matthews
Luke Massingberd

Marcel Ruegenberg

Grade

George Kyriacou @ Black Kite Studios

DoP

John Toon

Talent Consultant

Melsie Bourne @ The Bourne Consultancy

Engine

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Engine is a Future company. We see the world as divided into those who are disrupting and those who are being disrupted. In the connected age technology is changing the relationship between brands and consumers; the ubiquity of mobile devices, always on connectivity, and direct access to brands and their products, services, and support has redefined what we expect and how we want to engage with them. So we’ve built a company to help both sides of the divide. We are a full stack consultancy, technology, insight, data, brand and experience, and advertising and communications company.