First-party data or die | Kevin Joyner | What's Possible Bitesize
The Specialist Works’ What's Possible Bitesize is a webinar series that showcases brilliant thinking from brands and independent marketing services. No navel-gazing. No guff. Just practical and insightful ideas that you can implement today and get bottom-line benefit from tomorrow.
Everyone agrees that first-party data is important, but not everyone understands why. Kevin will share how digital advertising is changing, what will happen when marketers fail to adapt - and how those that do will succeed.