First-party data or die | Kevin Joyner | What's Possible Bitesize

The Specialist Works’ What's Possible Bitesize is a webinar series that showcases brilliant thinking from brands and independent marketing services. No navel-gazing. No guff. Just practical and insightful ideas that you can implement today and get bottom-line benefit from tomorrow.

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Everyone agrees that first-party data is important, but not everyone understands why. Kevin will share how digital advertising is changing, what will happen when marketers fail to adapt - and how those that do will succeed. 

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The Specialist Works

The Specialist Works is an independent media and marketing services agency. We do the specialist work that unlocks more possibilities for growth-minded brands. With an evidence-based approach, we deploy communications planning, media buying, data and creative solutions that deliver business results.

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