First-party data or die | Kevin Joyner | What's Possible Bitesize

The Specialist Works’ What's Possible Bitesize is a webinar series that showcases brilliant thinking from brands and independent marketing services. No navel-gazing. No guff. Just practical and insightful ideas that you can implement today and get bottom-line benefit from tomorrow.

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Everyone agrees that first-party data is important, but not everyone understands why. Kevin will share how digital advertising is changing, what will happen when marketers fail to adapt - and how those that do will succeed. 

The Specialist Works

The Specialist Works is an independent marketing services group with an extraordinary portfolio of propositions. Each built to give growth-minded marketers an unparalleled competitive advantage and help them achieve their ambitious business goals. By combining data, media, creative, and partner solutions in novel ways, we do the specialist work that unlocks more possibilities for growth-minded brands.

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