Evolve 2018 - Jeremy Waite, CSO, IBM

The power of AI, and people

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Jeremy Waite, IBM's Chief Strategy Office delivered a brilliant talk at our Evolve event on 5th July. He spoke about the power of IBM's Watson project and how increasingly marketing is driven by AI. But, and it was a big but, he stressed that companies that prioritise tech over people will not be successful. 

He said "The companies that win are the ones that spend 10 times more on people than on technology.” because it's the human insight and ability to use that AI, that makes the difference.


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