EE - Unbox gaming on the go

An AR experience that lets shoppers literally unbox and explore all there is to know about EE’s new gaming offering.

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EE launched their exclusive new gaming-on-the-go offer with a nationwide campaign and wanted a digital in-store activation to support it. A way to tell shoppers all about the offer and let them engage with the brand in an interactive way.

So we created 'UNBOX GAMING ON THE GO', an AR experience that lets shoppers literally unbox and explore all there is to know about EE’s gaming offering. A first of its kind for retail and launched across all 600 stores.

Publicis•Poke

We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.