Ed begins by mentioning how influencer as a category has changed incredibly in the past six years since BDB began. They help brands produce content and reach eye balls by coming up with original creative ideas that are then used to brief influencers - they then turn into content and share with their audience.

With the influencer category, we hear how the cost is generally lower than traditional methods, the turnaround quicker and the variety and quality of content is far greater and thus, the adoption rate of influencers has really picked up.

Ed discusses why you would use BDB rather than, as a client, approaching an influencer yourself. He further touches upon working with Wallgreen Boots Alliance and their 13th campaign for Soap and Glory where they produced 600 assets! 

During lockdown, they took on their first pro bono client: International Red Cross. BDB have helped them build up a network of influencers across the world and Ed comments on how nice its been in the ability to use use their skills to help a great cause. 

See more from BDB here on our website.