EDF: Busy Doing Nothing
Busy Doing Nothing - Havas' first work since winning the EDF account - underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero-carbon electricity at-scale – not just selling it.
We have unveiled a new brand campaign for EDF, championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it.
Its unique combination of wind, nuclear and solar energy production is highlighted in a new TV ad, the first since EDF consolidated its UK brand creative and media accounts into Havas earlier this year. Accompanied by video on demand and digital executions, it positions EDF as an energy firm making a tangible difference in helping the nation to achieve its net zero ambitions.
Set to Richard M. Sherman’s Busy Doing Nothing, it features EDF engineers up and down the country who have never been busier helping to reduce UK’s carbon emissions to nothing. It was shot at EDF locations across the UK including Hinkley Point B power station and the Hinkley Point C construction site, a solar panel installation on the roof of a Tesco in Bicester, its battery storage facility in West Burton, Teesside offshore wind farm, Torness power station in Scotland and Dorenell wind farm in Scotland.
The campaign launched through an ITV Proudly Presents partnership, brokered by Havas Media Group, which saw a 10" ITV introductory ident and the first showing of the 60" advert during new Sunday night drama, Singapore Grip, on 20th September.