Dubai Presents 'Spy'

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You might not know it, but there are many sides to Dubai. You can go there for an action-packed adventure, a romantic city break, a holiday with mates, and much more. How on earth do you showcase this multiplicity? We decided to do it via movie genres, and to present the city as an entertainment property. So, armed with Hollywood director, Craig Gillespie (I, Tonya, Cruella) and Hollywood lovely people, Jessica Alba and Zac Efron, we created the Dubai Presents campaign. You’ll see Dubai as you have never seen it before, as Jessica and Zac act their way across the many genres of the city – starting with an adventure-filled Spy thriller. 

The films will run across digital, cinema and TV in 27 countries, supported by social media and OOH activations. Be sure to visit the hub for the full Dubai Presents experience.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.