Dogs Trust: Underwear Ever After.

Dogs Trust has launched its latest TV campaign, created by Creature.

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The spot for the charity, narrated by actor Jonathan Pryce, promotes its Canine Care Card, which ensures dogs are looked after if their owner dies.

It went live today (2 August) and is supported by digital and social media activations.

The ad was directed by Joe Roberts and produced by Eleanor Rose Stamp through Anonymous Content. Media was handled by the7stars.


Creature is a gloriously independent agency, making game-changing advertising that real people can’t help but care about.