Dirac rebrand and launch

Revolutionising sound

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A world-renowned leader in the audio tech space for B2B audiences, Dirac technology can be found in everything from Volvo car sound systems to professional recording studios. We built a brand that connects with consumers through brand purpose, visual identity, tone of voice and sonic brand in partnership with Universal Music to launch CES earlier this year.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.