DeutscheTelekom Project Futureproof

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Deutsche Telekom have launched a new campaign, Project Futureproof, to inspire and support young people in following their passions when it comes to choosing a career.

At the core of the campaign is an optimistic short film that invites young people to choose utopia over dystopia and trust that their passion will support them. Set in 2021, a series of sci-fi glitches offers a group of Gen Z a vision into the future, showing a glimpse into how they (and the world around them) have been changed by following their passions.

Backed by a version of Billie Eilish’s ‘My Future’, the superstar also cameos in the future world. The campaign will be featured across a range of Gen Z focused digital and social media channels including Instagram, YouTube, TikTok and Spotify.

At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities. It has been developed in collaboration with both Gen Z contributors and a diverse group of professional skills & employability experts. It aims to connect users to peer-to-peer inspiration & support. 

Saatchi & Saatchi

Saatchi & Saatchi

We have a simple ambition to make the most influential creative ideas in Modern Britain.

Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.

Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping Modern Britain.

Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.