The Art of Transformation

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The iconic Italian brand De’Longhi has paired world-class R&D with charming design, pioneering outstanding products to new heights year after year.

The centrepiece of both its heritage and its future is a remarkable passion. A passion for the wonders of surprising innovation, the beauty of creation, and the pleasures of special moments into the everyday through outstanding quality.

This quality of taste is directly derived from the magic behind the De’Longhi machinery; a masterful process that brings together each part, each with a specific role. It’s not just a standard conversion from raw to final… it’s a transformation that produces a sensuous final product. It’s De’Longhi.

From this concept, Landor & Fitch developed ‘The Art of Transformation’ to express De’Longhi’s passion for the process and how this helps to transform home experiences into moments of pleasure. To represent this as an art form to the public and set the direction for the brand’s future.

The Milan team designed a suite of brand assets, treating them so that ‘The Art of Transformation’ reverberates and resonates through all De’Longhi communications across its Coffee, Breakfast and Comfort categories.

The creative champions the abstract against product features, to emphasise meticulosity and fascinate through a spotlight of the detail. But most of all: to marvel at the Art of Transformation.

Landor & Fitch

Our ambition is to deliver extraordinary brand transformation for our clients, by design. With Landor’s brand consulting and strategic design capability, FITCH’s experience design and retail consultancy, and ManvsMachine’s leading edge motion design, we are the largest specialist brand and design group in the world. We’re proud to work with clients that include Apple, Bang & Olufson, Barclays, BP, ESPN, Fedex, Huawei, Kellogg’s, Kraft Heinz, Lego, Microsoft, Nike, Procter & Gamble, Sberbank, S&P and Squarespace to deliver brand-led growth. We are a team of over 1,200 curious minds, with 26 teams across 20 countries, working as one dedicated team to make a positive difference for our clients, our communities and the world at large. Landor & Fitch is part of WPP, a creative transformation company.