DAZN is the first global pure-sport live and on-demand streaming service. In just three years DAZN has grown to be a major player in the world of sports broadcasting, currently live in over 12 countries. But growing fast meant a range of disparate and contrasting COMMs platforms that vary market by market.
Enter, RAW SPORT. A gritty, unsanitised view of sport. Not the generic, but the beautiful brutal reality. RAW SPORT launched as a campaign as ‘Stripped Back’ bringing our view of the world to life through unseen moments and visceral sound design. Blood. Sweat. Gravel. Noise. Focusing on the things cameras usually shy away from and the sounds only athletes get to hear.