DAZN - Raw Sport

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DAZN is the first global pure-sport live and on-demand streaming service. In just three years DAZN has grown to be a major player in the world of sports broadcasting, currently live in over 12 countries. But growing fast meant a range of disparate and contrasting COMMs platforms that vary market by market. 

Enter, RAW SPORT. A gritty, unsanitised view of sport. Not the generic, but the beautiful brutal reality. RAW SPORT launched as a campaign as ‘Stripped Back’ bringing our view of the world to life through unseen moments and visceral sound design. Blood. Sweat. Gravel. Noise. Focusing on the things cameras usually shy away from and the sounds only athletes get to hear.

dentsu mcgarrybowen London

dentsu mcgarrybowen London is a creative communications agency based in London, operating as a global creative hub within the Dentsu Aegis Network. We believe big organising ideas have capacity to drive everything a brand does; from what it says, how it behaves, and where it appears to the utility and experiences it provides. Our approach to the challenges our clients face is fluid and flexible. No one size fits all, but instead bespoke teams are built around our clients and their needs from across our broad church of network expertise, who swarm together around client problems, as one seamless team.