Where many car brands might balk at the idea of creating an advert without a full production crew, hired actors and budget, Dacia saw an opportunity to use the same smart thinking that it uses in its alternative business model and efficient engineering to make an advert for the times.
Adam Wood, Marketing Director at Groupe Renault UK says:
“Dacia are able to offer high quality and robust vehicles for little cash outlay, not as result of scrimping on quality, but through ingenious engineering and the use of proven technology. We wanted to apply the same principles to our latest TV advert and were afforded the opportunity during the recent UK lockdown. As with our model line-up, it’s impressive how much you can achieve with a little.”