Customers, colleagues and managing Marketing through crisis.

We were joined by Catherine Kehoe, Chief Customer Officer, Lloyds Banking Group and James Murphy, CEO and Co-founder of New Commercial Arts.

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The impact of Covid-19 on the economy, business and customers continues to dominate our lives. Brands and agencies have had to innovate fast to meet evolving customer experience needs. 
 
We were joined by Catherine Kehoe, Chief Customer Officer, Lloyds Banking Group and James Murphy, CEO and Co-founder of New Commercial Arts to discuss managing through crisis and how agencies best support their clients.
 
The discussion looks at: 

  • The transformation of customer experience  
  • The role of marketing in helping and supporting customers 
  • Creativity and innovation: the agency role
  • Running a pitch during Covid-19 and appointing a start-up
  • The changing role of leadership during pandemic 
  • Agile ways of working to innovate 

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