Citroën: The French car that speaks your language
This new series of idents will appear across UKTV's Dave as part of Citroën's two-year sponsorship of the channel. They playfully introduce the car marque's new positioning in the UK, also devised by Havas: The French car that speaks your language.
Channel 4 has a brand-new sponsorship deal with Citroën that will see the French marque becomes UKTV’s Dave channel partner for the first time.
The new two-year channel partnership involves primetime programme sponsorship on UKTV’s Dave channel, a series of 10 second idents as well as brand licensing and sponsorship on UKTV Play.
The series of sponsorship indents for Citroën, blends French aesthetic, music and a voiceover to depict, at first glance, what appears to be stereotypical Parisian streets. That is until someone opens their mouth – with the unmistakable regional dialect and local lingo making it clear the characters are, in fact, quintessentially British.
The launch of the idents bring to life Citroën's new brand positioning in the UK – 'The French car that speaks your language' whilst showcasing New Citroën C4 and ë-C4 - 100% electric.
New Citroën C4 and ë-C4 - 100% ëlectric are set to shake up the compact hatchback segment. New ë-C4 and C4 exceed C-Hatch customer expectations by offering a choice of petrol, diesel and 100% electric powertrains all within one body style, without having to compromise on practicality or design.