Carling: Support Your Local Local
Britain’s #1 beer, Carling, has launched a new ad campaign - Support Your Local - championing the vital role local pubs play in communities up and down the UK and which urges people to support theirs through these challenging times.
Together with Havas' Sports and Entertainment agency Cake (Carlings PR Agency), we have launched a new multi-channel campaign for Carling, Britain’s #1 beer – ‘Support Your Local’ – to encourage people across the country to back their local pub.
Support Your Local is about championing the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times. Filmed at a local pub with a real landlord, the campaign champions the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply giving them your backing through social channels and community groups.
Utilising its position as Britain’s #1 beer to reach a wide audience, Carling showcases how the local pub is where old stories are remembered and new ones are made; the best place for a nice cold pint; but much more than that – a place which is at the heart of our communities.
Save Your Local initially launched across social, VOD and radio this week, with further activity planned for later in August, before TV broadcast in early September. It has been amplified with a PR and influencer campaign which will see celebrities and influencers share their experiences of returning to their local, highlighting how pubs are still a place for people to enjoy safely.
The campaign is the next phase of Carling Made Local, which champions and supports people who are making a positive impact in their hometown – just like Carling which is brewed by local people in the historic brewing town of Burton-on-Trent.