Launching worldwide in over 20 markets from November 2020, ‘Stay True: There’s No Wrong Way’ is Ballantine’s biggest and most disruptive campaign in recent years and forms part of the brand’s ambition to open up the Scotch whisky category to new fans and cement its position as the accessible whisky for everyone. The campaign encourages people to live life the way they want to by staying true to who they are, reflecting the brand’s DNA of celebrating self-expression, pioneered by founder George Ballantine who was doing things his own way and breaking the conventional codes of whisky as far back as 1827.