Asda: Asda on Ice
Asda's Christmas spectacular - Asda on Ice - celebrates all those little moments that make the season so special. Set to the ice skating classic, Boléro – made famous by Torvill & Dean’s 1984 Winter Olympics routine - it was choreographed by Dancing on Ice winner Daniel Whiston.
The start of Christmas ad season has become a tradition of its own – and Asda is launching its 2021 Christmas campaign with a spectacular ‘Asda on Ice’ TV ad.
Set to a new imagining of the ice dancing classic – Boléro – the 60 second ad follows a family gliding (almost) effortlessly through a series of magical Christmas moments – before reaching the big day itself.
From the school Christmas play featuring an adorable Christmas pudding – to festive fun at the office Christmas party – the ad showcases the importance of all the little moments that make the Christmas season so special, and how Asda has a range of great quality, affordable products to help families make every moment spectacular.
Once again ASDA is set to be one of the first out the blocks, premiering its Christmas ad at 8:15pm on the 5thNovember on ITV, during the ad break for Coronation Street.
Created by Havas London and choreographed by three-time Dancing on Ice winner and its current Associate Creative Director, Daniel Whiston, Asda on Ice starts inconspicuously enough, as a family enter an Asda store from the cold outside. The first hint of something spectacular to come arrives as six Asda colleagues, trolleys and all, glide past in a suspiciously synchronised manner. The mum looks down to find her shoes have transformed into a pair of sparkling ice skates, as the lights dim, a spotlight snaps on, and the first, instantly recognisable notes of Boléro – made world-famous by Torvill & Dean’s 1984 Winter Olympics routine – begin to play.
Product displays part and the store is transformed into an ice rink, as the family skate off into a magical fantasy of all those moments that combine to make their Christmas spectacular. A heart-warming evening at the festive school play, entertaining dinner guests with lavish party food platters, and an exciting office Christmas party in real life without a video call in sight. The ad culminates in a family-filled Christmas Day, as the young daughter treats astounded onlookers to a perfect ‘10’ pirouette – before promptly tiring herself out and falling asleep under the dinner table.
As a Pocket Tap brings the stunning sequence back to reality, we find the little girl tucked up in bed – but with her pair of glittering ice skates still hanging on the back of her bedroom door.
During the ad viewers will see hero products from ASDA’s extensive 2021 Christmas range, which can all be found online and in-store. Stars of the show include Extra Special Ham and Rarebit Spoons from the party food selection, and an intricate and delicious Extra Special Chocolate Orange Bauble. A truly showstopping Christmas centrepiece, the Extra Special Chocolate Orange Bauble is hand moulded with Belgian dark chocolate, filled with layers of decadent blood orange curd, chocolate sponge and an indulgent chocolate and caramel mousse, before being finished with a regal gold lustre.