Ariel Kelman, EVP, Chief Marketing Officer at Oracle presents at Festival of Marketing 2020
Driving Transformational Change in Large Marketing Organizations
Marketing organizations need be able to change quickly to stay relevant and focused on customer needs. Over the last 15 years, Ariel Kelman has faced transformation challenges at Salesforce, Amazon Web Services, and now Oracle. In this Festival Short, he’ll describe what he has learned along this journey. He’ll share how he brought focus to the transformation process, made change happen, and made change stick.