We unveiled a new marketing campaign for Air Wick, one of the world’s best-selling air care brands, to support the launch of BOTANICA – its new naturally scented, eco-friendly range.

Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher quality of naturally derived ingredients, all while containing no phthalates or dyes. With its responsibly sourced contents from growers around the world, minimal packaging to ensure recyclability and unique pairings of traditional and exotic scents, consumers can enjoy exotic scents in the comfort of their homes, while feeling confident about how the product was produced.

The campaign spans TV, cinema, digital and out-of-home. Running in multiple markets, it heroes the natural origins of the new product range and introduces the strapline ‘Grown by Nature’.