A New Age: Connected TV Advertising | Jamie Clilverd | What's Possible Bitesize
The Specialist Works’ What's Possible Bitesize is a webinar series that showcases brilliant thinking from brands and independent marketing services. No navel-gazing. No guff. Just practical and insightful ideas that you can implement today and get bottom-line benefit from tomorrow.
Connected TV (CTV) advertising is the fastest-growing AV medium today, eclipsing radio and making fast gains on traditional TV. In this session you can learn what's driving this growth in Connected TV apps, the role smart TV giants will have, why Netflix, Amazon Prime et al. aren't all they’re cracked up to be, as well as what you need to know about new entrant Roku. Plus, hear about new age buying techniques that will reshape AV planning forever.