Tiffany & Co: Christmas Spectacular
Creating a spectacular luxury Christmas experience in London's travel hot spot.
Challenge
MKTG were tasked to create a premium, immersive experience to engage affluent shoppers and cut through competitor Christmas advertising clutter, whilst simultaneously driving product trial.
Solution
We created a spectacular 43-foot scented Christmas tree and mechanical robot at St. Pancras International station with a pop-up fragrance shop directly in front of the tree where fragrance could be purchased, engraved and gift wrapped.
Results
Sales were phenomenal, with the pop-up taking over £100K. The campaign took print and social media by storm, featuring in 91 pieces of editorial coverage and 2,033 social posts, resulting in an impressive combined campaign reach of over 22m.
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