Tiffany & Co: Christmas Spectacular

Creating a spectacular luxury Christmas experience in London's travel hot spot.

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Challenge

MKTG were tasked to create a premium, immersive experience to engage affluent shoppers and cut through competitor Christmas advertising clutter, whilst simultaneously driving product trial.

Solution

We created a spectacular 43-foot scented Christmas tree and mechanical robot at St. Pancras International station with a pop-up fragrance shop directly in front of the tree where fragrance could be purchased, engraved and gift wrapped.

Results

Sales were phenomenal, with the pop-up taking over £100K. The campaign took print and social media by storm, featuring in 91 pieces of editorial coverage and 2,033 social posts, resulting in an impressive combined campaign reach of over 22m.

MKTG

We are global pioneers and practitioners of lifestyle marketing. We create ground breaking sponsorships, partnerships and experiences to positively and measurably affect people’s relationships with brands.

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