Challenge

MKTG were tasked to create a premium, immersive experience to engage affluent shoppers and cut through competitor Christmas advertising clutter, whilst simultaneously driving product trial.

Solution

We created a spectacular 43-foot scented Christmas tree and mechanical robot at St. Pancras International station with a pop-up fragrance shop directly in front of the tree where fragrance could be purchased, engraved and gift wrapped.

Results

Sales were phenomenal, with the pop-up taking over £100K. The campaign took print and social media by storm, featuring in 91 pieces of editorial coverage and 2,033 social posts, resulting in an impressive combined campaign reach of over 22m.