Lacoste: L for Legend, L for Lacoste

Engaging people with the revolutionary story of Lacoste with an immersive journey through the brands' heritage.

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Challenge

Bring the revolutionary story of Lacoste to life by showcasing the brands’ heritage and promote its sponsorship of the French tennis open by engaging guests in the brand narrative and building visible, quantifiable affinity leading to foreseeable future consumer engagement and purchase.

Solution

MKTG created an immersive walk-through gallery experience at Westfield London with the aim of engaging guests in the brand by showcasing the history and heritage of the luxury French fashion brand, as well as bringing to life Lacoste's sponsorship of the French open, Roland-Garros.

Results

We delivered 9,142 unique visitors of which 1,689 were driven to store (18% + in potential new sales). 95% of visitors rated their experience ‘Good’ or ‘Excellent’, with 96% more likely to consider purchasing Lacoste (an +8% uplift). 77% of the 600+ quiz participants answered all questions correctly and we landed £1m+ of free advertising with editorial coverage in The Daily Mail, GQ and ELLE magazine.

MKTG

We are global pioneers and practitioners of lifestyle marketing. We create ground breaking sponsorships, partnerships and experiences to positively and measurably affect people’s relationships with brands.

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