Challenge:

To shape perceptions that Coca-Cola and Coca-Cola Zero Sugar deliver the same brand promise and great taste, MTKG was tasked with creating an immersive sensory experience, located at shopping centres across the UK.

Solution:

We invited passers-by into the Sensorium to discover their five senses through an immersive experience across several rooms. Visitors were able to touch, smell, see and taste the Coca-Cola original taste, whilst messaging shaped their choice towards a zero-sugar variant. Consumers ended the experience in the reveal room, where they were told they’d actually been drinking is Coca-Cola Zero Sugar all along.

Results:

The Sensorium distributed 208,730 samples of Coca-Cola Original and Zero Sugar across eight UK locations in 28 days and achieved an overall customer experience score of 4.49/5.