Nivea: Mr Sun

We've created a new character for NIVEA SUN to educate and entertain on sun safety in the UK.

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Don't underestimate the British Sun. With 53% of people claiming they've burnt in the UK, a third of people do not apply sunscreen. It's clearly not an ingrained habit amongst us Brits. While we flock to our gardens and public parks at the merest hint of sunshine, sunscreen still equals holiday. To grab the attention of the audience we created a droll new character, Mr. Sun., who entertainingly busts common myths about the sun.

The creative launched across VOD & TV as well as dynamic outdoor advertising that will show live location data to reiterate that sun protection is needed at home, as well as abroad. Two hero films were created to debunk common myths: that the sun is different from that abroad & that you can't burn through clouds.

FCB Inferno

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. 

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients.

We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination.

We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.