Nivea: Mr Sun

We've created a new character for NIVEA SUN to educate and entertain on sun safety in the UK.

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Don't underestimate the British Sun. With 53% of people claiming they've burnt in the UK, a third of people do not apply sunscreen. It's clearly not an ingrained habit amongst us Brits. While we flock to our gardens and public parks at the merest hint of sunshine, sunscreen still equals holiday. To grab the attention of the audience we created a droll new character, Mr. Sun., who entertainingly busts common myths about the sun.

The creative launched across VOD & TV as well as dynamic outdoor advertising that will show live location data to reiterate that sun protection is needed at home, as well as abroad. Two hero films were created to debunk common myths: that the sun is different from that abroad & that you can't burn through clouds.

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.

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