Rubicon 'No Added Boring'
Launching our new brand positioning and through-the-line masterbrand campaign for Rubicon Drinks, across TV, VOD, OOH, Digital and Social, Rubicon invites customers to experience a whole new world of tastes and flavours by choosing to make ‘the unboring choice’
Red Brick Road and Rubicon have partnered to launch Rubicon’s new brand positioning and newer, broader product range with their debut through-the-line campaign ‘No Added Boring’. Red Brick Road were appointed by Rubicon at the end of 2018 to reposition, rejuvenate and relaunch the brand across the UK.
The campaign will begin on 3rd April 2020 with further TV, OOH, Digital and Social bursts throughout the year.