Rubicon 'No Added Boring'

Launching our new brand positioning and through-the-line masterbrand campaign for Rubicon Drinks, across TV, VOD, OOH, Digital and Social, Rubicon invites customers to experience a whole new world of tastes and flavours by choosing to make ‘the unboring choice’

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Red Brick Road and Rubicon have partnered to launch Rubicon’s new brand positioning and newer, broader product range with their debut through-the-line campaign ‘No Added Boring’. Red Brick Road were appointed by Rubicon at the end of 2018 to reposition, rejuvenate and relaunch the brand across the UK. 

The campaign will begin on 3rd April 2020 with further TV, OOH, Digital and Social bursts throughout the year. 

Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialise in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI. Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.