Helping customers Get Money Calm

Money Supermarket (MSM) was on a mission to reinvent price comparison. They wanted to be the avant-garde, the original, cutting-edge price comparison people enabling consumers to switch and save painlessly. Our challenge was to transform the MSM brand so that it reflected this mission.

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CHALLENGE 

Money Supermarket (MSM) was on a mission to reinvent price comparison. They wanted to be the avant-garde, the original, cutting-edge price comparison people enabling consumers to switch and save painlessly. Our challenge was to transform the MSM brand so that it reflected this mission. 

SOLUTION

We began by getting to grips with every millimetre of the MSM business. We spoke to people at every stage of the process from customers to employees and teams within the company.

We found that while people experience financial anxiety in myriad ways there’s a universal feeling of calm that comes with being in control of your money. 

It was clear that MoneySuperMarket had the potential to turbo-charge its existing work in removing sources of financial anxiety. We just had to help them express that.

We created ‘Get Money Calm’ as a clarion call to people across the UK to use MoneySuperMarket’s services to take them from financial ‘AAARGH’ to financial ‘Aaahhhh.’ 

IMPACT

Having only launched at the start of 2019 the work to date is just the beginning. After a fantastic Q1 trading period, we eagerly await further business results. 

“The way we’ve been able to align the brand and product roadmap and bring the experience together behind the brand relaunch, in support of a business strategy, is the first time…that they’ve been as aligned as they are now. ENGINE played a vital role in achieving that.”

Darren Bentley, ex-Chief Customer Officer, MoneySuperMarket - Marketing Week, March 2019

ENGINE

ENGINE is a Future company. We see the world as divided into those who are disrupting and those who are being disrupted. In the connected age technology is changing the relationship between brands and consumers; the ubiquity of mobile devices, always on connectivity, and direct access to brands and their products, services, and support has redefined what we expect and how we want to engage with them. So we’ve built a company to help both sides of the divide. We are a full stack consultancy, technology, insight, data, brand and experience, and advertising and communications company.

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