Mini Squawk - Helen James, CEO, CP+B

Suki Thompson speaks to Helen James at creative agency Crispin Porter + Bogusky

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Helen James from CP+B talks to Suki about how the agency is innovating, adapting and responding sensitively as the situation changes not just weekly, but daily, keeping teams connected when the casual conversations aren't happening in the same way, and preserving agency culture including Corona Island Disks.

They also cover how to ensure the focus on issues that may have slipped down the agenda during the crisis, such as diversity and inclusion, don't suffer in the longer term.

Finally, Helen also talks about how brand purpose is evolving into brand utility.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.