Marie Curie - On Hold
Marie Curie's nurses and carers are needed more than ever at this time of national crisis. Increased demand means Marie Curie must raise £2.5m a week to keep them on the frontlines of our health service. Everything else might be on hold, but unfortunately terminal illness is not.
Our campaign for Marie Curie was both developed and produced during the Covid-19 pandemic. The messaging needed to be powerful but sensitive, with the additional challenge of how to produce the campaign with restrictions on movement and contact. The resulting campaign has been made entirely with stock, found and user-generated footage, and produced by a remote team.