To celebrate RuPaul’s arrival in the UK, we created a drag race with a twist!

Jaguar’s partnership with Attitude Magazine is the cornerstone of the Jag Race. The three 1-2-minute heat race videos are launched sequentially, distributed on both Jaguar and Attitude Magazine platforms (website, social, and print). Each piece of content links the viewer through to Jaguar’s partnership hub – containing every piece of past, current, and future content – to demonstrate Jaguar’s commitment to the LGBTQ+ network.