Honda F1 Racing - The calm that builds the storm

The film shows the quiet, meticulous work that goes on behind the scenes to create the Honda F1 power unit. This is juxtaposed with the chaotic energy and sound of an F1 car pushing racing to its limits.

Like Comment

Digitas

Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands. The future lies in combining the memorability of brand thinking with the empathy of design thinking. We believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content. We have a different way of working to most agencies. Casting is a strategic deliverable and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.

No comments yet.