BT: Flex

Our new campaign for BT directly brings to life their new TV packages, offering customers the freedom to choose the TV shows, films and sport they want, when they want – with the flexibility to change their package every month.

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Our new campaign for BT Flex launched with a 60 second TV advert that premieres on Friday 6th March during Channel 4’s Gogglebox. 

Alongside the TV ad, a disruptive nationwide cinema campaign will also launch on Friday 6th March. In a media first, movie-goers settling in to watch British comedy-drama Military Wives and Pixar’s latest fantasy Onward at Odeon, Cineworld or Vue cinemas will experience confusion when, at the end of the trailers, an unexpected movie starts playing. The two bespoke pieces of content will see a few scenes from alternative ‘movies’ play out (one western and the other sci-fi themed), capturing the attention of the audience before the actors turn to the audience and pose the question, “You’re not here to watch this are you?” highlighting the fact that viewers wouldn’t pay to watch something they didn’t want at the cinema, “so why put up with it at home?”. 

Saatchi & Saatchi

Saatchi & Saatchi London is built on our belief, that Nothing is Impossible. This spirit is brought to bear on transformative work for clients including Procter & Gamble, HSBC, BT, EE, Expedia, Kerry Foods and Visa. The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi London is part of the Publicis Groupe.

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