The Importance of Internal Brand Strategy

People want business to act like people, they don't want business to act like business

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Internal strategy is often the unloved sibling of the brand world. It’s less considered, yet just as important as any external strategy work. David Partington, Associate Director in our London office, shares some thoughts on how internal strategy can be used to inspire and motivate employees.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.