Making On-Brand Decisions

A brand is a story well told and a promise well kept, but too often you find people focusing only on the front half of that sentence.

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From the way your employees answer the telephone to deciding what your next big product launch is going to be – Tom Adams, Senior Consultant in our London office, shares some thoughts on the importance of keeping promises, living the brand strategy in the day-to-day and making decisions that are on-brand.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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