Making On-Brand Decisions
A brand is a story well told and a promise well kept, but too often you find people focusing only on the front half of that sentence.
Published
From the way your employees answer the telephone to deciding what your next big product launch is going to be – Tom Adams, Senior Consultant in our London office, shares some thoughts on the importance of keeping promises, living the brand strategy in the day-to-day and making decisions that are on-brand.
