The Paradox of Packaging
Packaging is not just part of a brand world anymore, it’s actually the heart of that brand world.
Published
Our London Creative Director Dave Robinson talks about packaging design, getting to the big idea and how packaging has never been easier, yet never been harder.
“Something just comes to you at 2 o’clock in the morning, it’s like lightning - it suddenly wakes you up, and you’ve got it…quick sketch and then back to sleep.”
— Dave Robinson, Dragon Rouge London