The Paradox of Packaging

Packaging is not just part of a brand world anymore, it’s actually the heart of that brand world.

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Our London Creative Director Dave Robinson talks about packaging design, getting to the big idea and how packaging has never been easier, yet never been harder.

“Something just comes to you at 2 o’clock in the morning, it’s like lightning - it suddenly wakes you up, and you’ve got it…quick sketch and then back to sleep.”

— Dave Robinson, Dragon Rouge London

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.