The Power of Voice

A missed opportunity - brands are not focusing enough on verbal identity, tone of voice and VUI.

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It’s time to talk.
Dragon Rouge London's Head of Voice Bee Pahnke spills the beans on how verbal identity has changed, and what brands should be focusing on in the future.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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